Nowadays, quickly changing markets are the norm for most industries. As a consequence, products, sales channels, brand image, and business models of any enterprise require ongoing attention. From time to time, tough decisions are needed, which change the direction of the business – for example, if companies abandon outdated product lines or enter new business areas with all their risks and uncertainties. These decisions typically have to be made by the top management. For the managers concerned, these decisions mean a lot of personal trouble and risk. In times of “agility” we increasingly often see that inconvenient and risky decisions are delegated to the “teams” or postponed after agile reorganisations.
(by M. Deb)